A mood board is 'an arrangement of images, materials, pieces
of text, etc. intended to evoke or project a particular style or concept.' -
Oxford Dictionary.
I have created a mood board in order to give me inspiration
when creating, developing and producing my music video. This mood board
reflects the theme of 'Pop Music'. I
chose this theme as it is the type of music I listen to and enjoy.
The colour theme of my mood board is neon pinks, purples,
greens and blues. This makes the piece eye-catching and pleasing to the eye as
the colours go together well.
I have included logos such as the MTV and Spotify logo. I
included these image to help add pops of colour to my mood board, these logos
are also popular ways to listen to music and watch the music videos.
I have selected most of my images as they feature on the
Vodafone Top Charts, these are the most popular songs that are being listen to
this month. These songs are popular amongst teens and are also listen to by
many adults as they constantly feature on a variety of radio stations such as
Radio 1 and Capital FM.
These images were carefully selected as I wanted to show how
modern day pop music can express different feeling, opinions and stories, as
well as selecting certain videos that have creative visual effects. For example:
Silence- This
song was produced by DJ Marshmello and featured the American singer and
songwriter Khalid.
I selected this image due to the meaning of the video and
lyrics, we seen a group of teenagers hanging out and having fun, they then
travel on bikes that are lit with neon lights. They travel around different
areas in which people are having issues with their lives such as a women
receiving an eviction notice, a boy has to listen to his parents constantly
arguing and another boy is getting arrest, each of the troubled characters see
the group travel by.
The neon bikes soon stop and the group decorate the city
with neon paints and light, each of the troubled teens soon find peace in the
darkness by witnessing the neon art work. The video is trying to represent that
troubled people can find peace in something and that there will always be a
light in the dark.
The lyrics reflect the visuals as they express to the
audience that the narrator is going through hard and tough times making him
feel weak, he then shuts himself off from the world and becomes lonely. Yet the
narrator is able to find 'peace in your violence', meaning that the narrator
overcame his fears and troubles, and then was able to become more confident and
no longer felt trapped by the silence.
The visuals are also very executing and creative, first they
use a retro VHS camera to film some of the video, and this is to grab your
attention from the start creating a more unique look. By using a more retro
look it give the video more individuality as most music videos now-a-days use
high definition cameras.
The video also used a variety of different coloured neon
lights to make the video brighter and more eye-catching. The video is filmed in
the night by using the neon lights at this time it makes them seem brighter and
more colourful brightening the video and the use of the lights also creates the
story line as they represent hope.
Be The One - This song is by the English singer Dua Lipa.
The song is based around self-belief, perseverance and fighting for what people
want, Dua Lipa explained "it’s about a relationship, but really, this is
an attitude I try to bring into everything in my life.
In the music video it feature Dua Lipa singing to her song
lyrics, she travels through the streets of London and during the chorus is
clapping along to the beat of the song. The songs is about young love and how
people in a relationship make mistakes and want a second chance, it is a very upbeat
song featuring different neon colours in the music video.
The reason I choose to put this on my mood board is because
near the end of the video they use a kaleidoscope effect where Dua Lipa multiplies,
i really like the use of this editing because it makes the video seem more
light hearted and unique rather than a typical sad song about love and heart
break.
Overall i believe that i might use this type of feature in
my music video to make a sad moment seem more fun and upbeat rather than dull
and depressing. I could also use the use of the neon light around London and
outside shop windows to add colour to my music video so that if I chose an
upbeat then I am then able to make a music video have an upbeat story as the
vibrant pop of colour makes the music video more memorable as well as exciting.
I have also included Images of Madonna and Michael Jackson
also feature on my mood board as I wanted those image to help me represent the
development in pop music and also show how their music is still well known and
influencing people today.
Conclusion:
To conclude, from this page I have learnt that many music
videos are based around a story about certain topics in life e.g. violence,
love, money etc. This has inspired me to create a music video that is inspired
by an issue in life, allowing the public to connect with the video and the
story it is telling.
As i watch may videos to allow me to select images, this has
taught me to ensure that the visuals of my video match with the lyrics and
story of the song I will select. This is to ensure that the message of the
video comes across strongly to the viewer so they are able to understand the
story.
If I were to improve my mood board I may have wanted to shrink
my images down to allow to fit in more images and inspiration, for example i
could have included the YouTube logo as this is the website that i will air and
allow people to watch my music video.
I could have also used more images from newspapers and
magazines such as the Rolling Stones and Billboard to expand my research and
allow me to use more materials from different Medias.
Lauren this is amazing! You have used so much inspiration and different media to create a broad and in-depth moodboard, with a researched aesthetic and a clear understanding of your task which will greatly benefit you with your vision of your own music video. Researching different artists has helped you take ideas from their videos yet these concepts can be used to blend with your own ideas, making your project unique. How could you take your ideas further; are there any key ideas that you are mostly interested in involving in your own video?
ReplyDeleteThank you so much for all the positive feedback! I think I would like to include a bright colour theme, this was inspired by watching the Silence music video. I also would like to have my video contain a theme such as issues that people go through in today's society, to allow people to connect with the video.
DeleteBrilliant - I look forward to seeing your next blog post!
ReplyDeleteThank You!
DeleteThanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me. musica
ReplyDeleteI think these mood boards can be developed easily if you use mood board making templates. Because they consist with different aspects which are relevant in developing mood boards.draw mood boards easily.
ReplyDelete